You must have heard the terms like “white collar hackers” and “black collar hackers”. Every process, service or method have two faces – one is for good, denoted by white and other is for bad denoted by black. This fact similarly applies to the search engine optimization.

Any SEO technique to maintain the integrity of a Web page or Website is termed as “White Hat SEO”. These are often termed as the best SEO practices. The search engines are currently backing only these methods. Let us have a look few white hat techniques.

1.    Proper internal linking in the Website. If you are using such scripts for animation at the Website, then it becomes quite necessary to add text links to all Web pages on the home page itself.
2.    Create reciprocal links with relevant external sites. You can exchange the links with similar websites.
3.    Write quality-oriented and readable content for your Website. You can also submit the articles at other Website with a backlink to your site.

Search Engine Optimization (SEO) is widely used technique to enhance ranking of any web page. As people know about various benefits of SEO there are several myths also broadening.Here are few top myths about SEO services so that you can understand them better.

Optimization during development process –  The myth that you can optimize your website during development process made a huge confusion. People who are opting SEO services ask to optimize website during the development process.However there are some possibilities to optimize them, but the fact is optimization is best after complete website development.

Hidden Link or Text Increase Rank— According to some people if you are hiding your keywords or links in the web page then it can boost ranking. But the truth is this can harm your ranking plus your web page can get penalty or search engine can ban it. The problem will occur when search engine detect the fault.

Reciprocal Links to Increase Page Rank—  If the web page has in-bound links then it will surely increase your ranking. But the myth says unrelated websites also help in ranking.Quality inbound links help to enhance page ranking. If your page has various unrelated links then it can harm your ranking plus you can get penalty or search engine can ban your website.

Without Any Update You Will Get Higher Rank—  Another myth that is correct but for small period of time. If your web page is new to search engine then you can get some raking but after some time you will lose rank. For regular higher ranking you need to make your website updated.